UnitedHealthcare Brand Refresh
overviewTurner Duckworth crafted a refreshed brand identity, positioning UnitedHealthcare as a modern, trusted health brand seamlessly supporting healthy lives.
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briefI implemented UnitedHealthcare's new identity and brand principles across business lines, addressing unique audience needs. This included creating diverse consumer touchpoints, from digital ads to billboards and magazine ads.
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Direct mail refresh
Flyer refresh
Old
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New
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retail kiosk refresh
Infamous ideation
Agency Partner, Turner Duckworth
Creative Director, Charley Little
Senior Designer, Heidi Broberg
Designer, Mary Ehrlicher
Creative Director, Charley Little
Senior Designer, Heidi Broberg
Designer, Mary Ehrlicher