UHC Rebrand

UnitedHealthcare Brand Refresh

Serving A Refreshed Brand
to Millions of Members

Print Design
Environmental Design
Out Of Home

Evaluated and stress-tested refreshed brand standards across large-scale Medicare communications to ensure visual consistency at enterprise scale.

I mastered the nuance of embedding UnitedHealthcare’s iconic ‘ribbon’ element into photography, highlighting seamless support for healthier lives in brand moments and marketing materials.

My team partnered with Tuner Duckworth to apply the new brand tools to a representative sample of the thousands of Medicare materials served to members. This exercise pressure tested the new look and feel's usability and lead to the creation of relevant, effective brand guidelines.