Red envelope gaLa |
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Iconic traditions
benefitting life-saving initiatives |
Brand Identity
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INspiration
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In celebration of the Newborn Foundation’s work screening for critical congenital heart defects in East Asia, developed a celebratory new brand and visual identity to invite donors to participate in the Lunar new year tradition of gifting lucky red envelopes relations and support the non-profit’s life-saving initiatives.
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SPONSORSHIP KIT
custom self mailer invitation
event program booklet
event signage
Newborn Foundation Logo, Paul Saarinen
Newborn Foundation Brand Identity, Ona Benoit
Copywriting & Brand Strategy, Annamarie Saarinen
Event Photography, Amy Jeanchaiyaphum
Chinese New Year icons, Xīn Nián Kuài Lè
Designer, Mary Ehrlicher
Newborn Foundation Brand Identity, Ona Benoit
Copywriting & Brand Strategy, Annamarie Saarinen
Event Photography, Amy Jeanchaiyaphum
Chinese New Year icons, Xīn Nián Kuài Lè
Designer, Mary Ehrlicher