Red Envelope Gala
overviewThe Newborn Foundation’s annual gala is its largest fundraiser, advocating to improve health outcomes for newborns with heart conditions in Minnesota and globally.
|
briefThe 2019 gala was repositioned to highlight the Newborn Foundation’s impact in East Asia, named in tribute to the Lunar New Year tradition of gifting lucky red envelopes. I developed a new brand and visual identity to enhance donor relations and support the non-profit’s life-saving initiatives.
|
Impact
Over $110,000 raised for the Newborn Foundation.
INspiration
SPONSORSHIP KIT
custom self mailer invitation
event program booklet
event signage
Newborn Foundation Logo, Paul Saarinen
Newborn Foundation Brand Identity, Ona Benoit
Copywriting & Brand Strategy, Annamarie Saarinen
Event Photography, Amy Jeanchaiyaphum
Chinese New Year icons, Xīn Nián Kuài Lè
Designer, Mary Ehrlicher
Newborn Foundation Brand Identity, Ona Benoit
Copywriting & Brand Strategy, Annamarie Saarinen
Event Photography, Amy Jeanchaiyaphum
Chinese New Year icons, Xīn Nián Kuài Lè
Designer, Mary Ehrlicher