MARY EHRLICHER
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Red Envelope Gala

overview

The Newborn Foundation’s annual gala serves as the non-profit’s largest fundraiser. The organization advocates to improve health outcomes for newborns with heart conditions in Minnesota and around the world, 

brief

2019’s annual gala was repositioned to speak to the Newborn Foundation’s work in East Asia. Named it tribute to the tradition of gifting money to loved ones in lucky red envelopes during the Lunar New Year festival. I created a new brand and visual identity to strengthen existing donor relations and support the non-profit’s life-saving initiatives.

Impact

Over $110,000 raised for the Newborn Foundation. 

INspiration

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SPONSORSHIP KIT

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custom self mailer invitation

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event program booklet

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event signage 

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Newborn Foundation Logo, Paul Saarinen
Newborn Foundation 
Brand Identity, Ona Benoit
​Copywriting & Brand Strategy, Annamarie Saarinen
Event Photography, Amy Jeanchaiyaphum
​Chinese New Year icons, Xīn Nián Kuài Lè
​Designer, Mary Ehrlicher​

It's Due Time >
mehrlicher@gmail.com
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