Red Envelope Gala
overviewThe Newborn Foundation’s annual gala serves as the non-profit’s largest fundraiser. The organization advocates to improve health outcomes for newborns with heart conditions in Minnesota and around the world,
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brief2019’s annual gala was repositioned to speak to the Newborn Foundation’s work in East Asia. Named it tribute to the tradition of gifting money to loved ones in lucky red envelopes during the Lunar New Year festival. I created a new brand and visual identity to strengthen existing donor relations and support the non-profit’s life-saving initiatives.
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Impact
Over $110,000 raised for the Newborn Foundation.
INspiration
SPONSORSHIP KIT
custom self mailer invitation
event program booklet
event signage
Newborn Foundation Logo, Paul Saarinen
Newborn Foundation Brand Identity, Ona Benoit
Copywriting & Brand Strategy, Annamarie Saarinen
Event Photography, Amy Jeanchaiyaphum
Chinese New Year icons, Xīn Nián Kuài Lè
Designer, Mary Ehrlicher
Newborn Foundation Brand Identity, Ona Benoit
Copywriting & Brand Strategy, Annamarie Saarinen
Event Photography, Amy Jeanchaiyaphum
Chinese New Year icons, Xīn Nián Kuài Lè
Designer, Mary Ehrlicher