It's Due Time

overview

brief

The Newborn Foundation held its Inaugural Golf Invitational Fundraiser in June 2018 at the North Oaks Golf Club. This daytime event appealed to a new audience compared to previous large scale fundraisers.

This event needed a design strategy to introduce donors to their new summertime tradition. A compelling brand identity was called for to resonate with new and familiar audiences.

impact

Over $40,000 raised for the Newborn Foundation.

Inspiration

brandmark

typography

By introducing a serif font for the first time into the brand's visual style -
​It's Due Time built off the Newborn Foundation's parent brand with a refined and retro twist. 

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An argyle pattern and layouts inspired by vintage golf scorecards celebrate
the nostalgia of the outdoor game
as a place to come together, enjoy
the weather and remember what
truly matters. ​​

PATTERN

Sponsorship scorecard

Invitation

Newborn Foundation Logo, Paul Saarinen
​Newborn Foundation Brand Identity, Ona Benoit
Internal Copywriting, Annamarie Saarinen
Event Photography, Amy Jeanchaiyaphum
​Designer, Mary Ehrlicher​

Donte Collins >