It's Due Time
overview |
brief |
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The Newborn Foundation's Golf Invitational Fundraiser was the first daytime event targeting a new audience of donors.
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I crafted a brand identity to resonate with both new and familiar audiences and establish the event as a new summertime tradition for donors.
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impact
Over $40,000 raised for the Newborn Foundation.
Inspiration
brandmark
typography
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By introducing a serif font for the first time into the brand's visual style -
It's Due Time built off the Newborn Foundation's parent brand with a refined and retro twist. |
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An argyle pattern and layouts inspired by vintage golf scorecards celebrate
the nostalgia of the outdoor game as a place to come together, enjoy the weather and remember what truly matters. |
PATTERN
Sponsorship scorecard
Invitation
Newborn Foundation Logo, Paul Saarinen
Newborn Foundation Brand Identity, Ona Benoit
Internal Copywriting, Annamarie Saarinen
Event Photography, Amy Jeanchaiyaphum
Designer, Mary Ehrlicher
Newborn Foundation Brand Identity, Ona Benoit
Internal Copywriting, Annamarie Saarinen
Event Photography, Amy Jeanchaiyaphum
Designer, Mary Ehrlicher