It's Due Time
overview |
brief |
The Newborn Foundation held its Inaugural Golf Invitational Fundraiser in June 2018 at the North Oaks Golf Club. This daytime event appealed to a new audience compared to previous large scale fundraisers.
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This event needed a design strategy to introduce donors to their new summertime tradition. A compelling brand identity was called for to resonate with new and familiar audiences.
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impact
Over $40,000 raised for the Newborn Foundation.
Inspiration
brandmark
typography
By introducing a serif font for the first time into the brand's visual style -
It's Due Time built off the Newborn Foundation's parent brand with a refined and retro twist. |

An argyle pattern and layouts inspired by vintage golf scorecards celebrate
the nostalgia of the outdoor game as a place to come together, enjoy the weather and remember what truly matters. |
PATTERN
Sponsorship scorecard
Invitation
Newborn Foundation Logo, Paul Saarinen
Newborn Foundation Brand Identity, Ona Benoit
Internal Copywriting, Annamarie Saarinen
Event Photography, Amy Jeanchaiyaphum
Designer, Mary Ehrlicher
Newborn Foundation Brand Identity, Ona Benoit
Internal Copywriting, Annamarie Saarinen
Event Photography, Amy Jeanchaiyaphum
Designer, Mary Ehrlicher