Agora Artists
overviewThe Dallas dance community lacked a place to play, perform and produce movement work outside of the traditional company model.
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briefCommitted to filling this gap, I crafted a new name, brand personality and visual identity system for the unconventional modern dance non-profit Don't Ask Why to reposition it as a collaborative community platform.
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Inspiration
Inspired by the juxtaposition between the fertile mess of the creative process and the refined finished product, I built a brand grounded in the belief that evocative work is rooted in a community of nurtured artists.
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Brand Marks
In collaboration with the dancers, I created a library of custom prints celebrating their process in all its iterative glory. These prints visually provide a humanity across the brand centered on cultivating community.
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EVENT Materials
Process
Inspiration, @mikemcquade