Agora Artists
overviewThe Dallas dance community lacked a place to play, perform and produce movement work outside of the traditional company model.
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briefCommitted to filling this gap, I developed a new name, brand personality, and visual identity system to reposition a modern dance nonprofit into a collaborative community platform.
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Inspiration
Inspired by the contrast between the fertile mess of the creative process and the refined finished product, I built a brand based on the belief that evocative work emerges from a community of nurtured artists.
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Brand Marks
In collaboration with the dancers, I curated a library of custom prints that celebrate their iterative creative process. These prints visually embody the humanity at the heart of the brand, emphasizing our commitment to cultivating community.
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EVENT Materials
Process
Inspiration, @mikemcquade