Over the course of three quarters at the University of Washington
Committed to filling this gap, I crafted a new name, brand personality and visual identity system for the unconventional modern dance non-profit Don't Ask Why to reposition it as a collaborative community platform.
Inspired by the juxtaposition between the fertile mess of the creative process and the refined finished product, I built a brand grounded in the belief that evocative work is rooted in a community of nurtured artists.
In collaboration with the dancers, I created a library of custom prints celebrating their process in all its iterative glory. These prints visually provide a humanity across the brand centered on cultivating community.