MySimplePet
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Launching a New
Veterinary Experience |
Brand Activation
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As MySimplePet expanded from at-home diagnostics into new retail experiences and veterinary services, the brand needed to communicate increasingly complex healthcare information across physical and digital touch points. I partnered with cross-functional teams to translate veterinary expertise into approachable customer experiences spanning retail environments, websites, educational materials, product launches, and marketing campaigns.
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social media
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My work ranged from launching MySimplePetExpress clinics inside PetSmart stores to supporting new diagnostic products through educational materials, email campaigns, social media, packaging updates, retail graphics, website content, and customer journey improvements. Across every project, the goal remained the same: make veterinary care easier to understand and more accessible for pet parents.
Website
Emails
Created at Cue
Creative Director, Alan Colvin
Senior Designer, Katelyn McVey
Designer, Mary Ehrlicher
Product Still & Motion: Rau+Barber
MySimplePet™Express Environment: Chandler
Creative Director, Alan Colvin
Senior Designer, Katelyn McVey
Designer, Mary Ehrlicher
Product Still & Motion: Rau+Barber
MySimplePet™Express Environment: Chandler