Kitchen Theatre Company
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Creating One Visual System for Five Unique Productions
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Campaign Strategy
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I partnered with Kitchen Theatre Company to develop a scalable visual system for its five-production season, building upon the company's existing brand while creating flexibility for evolving productions, sponsorships, and marketing needs. From season launch through each opening night, I developed cohesive campaign assets that helped every production feel distinct while remaining unmistakably part of the same season.
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The resulting system included season artwork, production posters, marquee banners, website graphics, social media assets, and community marketing materials that evolved throughout the season.
